000			01143nam a22002777a 4500
005			20260714085931.0
020			_a8177582038 _cTsh, 29,920/=
020			_a9788177582031
040			_aDCC Library _beng.
082			_a658.913384791 KOT
100			_aKotler, Philip,
245			_aMarketing for hospitality and tourism / _c Philip Kotler , John Bowen , James Makens.
250			_a3rd ed.
260			_aNew Delhi. : _bDorling Kindersley, _cc1996
300			_a909 p. : _bill. , photos, maps ; _c27cm.
504			_aIncludes refences and index.
520			_aMarketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies.
650			_aMarketing
650			_aHospitality
650			_aTourism
650			_aBuyer behavior
650			_aMarketing research
700			_aBowen John
700			_aMakens James
942			_cBK
999			_c12791 _d12791