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020			_a0743260880 _cTsh. 33,246.9/=
020			_a9780743260886
040			_aDCC Library _beng _eAACR
082	0	0	_a658 POR
100	1		_a Porter, Michael E.
245	1	0	_aCompetitive Strategy: _b techniques for Analyzing Industries and Competitors / _cMichael E. Porter.
260			_aNew York. : _bFree Press, _c2004.
300			_axxviii, 396 p. : _bill. ; _c24 cm.
504			_aIncludes bibliography and index.
505	0		_aPart I: General analytical techniques Part II: Generic industry environments Part III: Strategic decisions
520			_aThe book captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions.
650		0	_aCompetition
650		0	_aIndustrial management
942			_cBK
999			_c12840 _d12840