000			01220cam a2200229 a 4500
005			20260723074756.0
020			_a9780073404813 _cTsh. 10,000/=
020			_a0073404810
040			_aDCC Library _beng. _eAACR
082	0	0	_a658.8
100	1		_aPerreault, William D.
245	1	0	_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250			_a12nd ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2010.
300			_axxxix, 691 p. : _bill. (some col.) ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
520			_aThis book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs.
650		0	_aMarketing.
700	1		_aCannon, Joseph P.,
700	1		_aMcCarthy, E. Jerome
942			_cBK
999			_c13030 _d13030