| 000 | 00636nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20260724090734.0 | ||
| 020 |
_a97800753042 _cTsh. 20,944/= |
||
| 040 |
_aDCC Library _beng. _eAACR |
||
| 082 | _a658.8 ZEI | ||
| 100 | _aZeithaml Valarie A | ||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm/ _cValarie A. Zeithaml and Mary Jo Bitner.- |
||
| 250 | _a3rd.ed. | ||
| 260 |
_aNew Delhi _bTata McGraw- Hill publishing _cc2003 |
||
| 300 |
_axx,668p.: _bIll.; _c28 cm. |
||
| 504 | _aIncludes References and Index | ||
| 650 | _aService marketing | ||
| 650 | _aMarket | ||
| 700 | _a Bitner, Mary Jo | ||
| 942 | _cBK | ||
| 999 |
_c13099 _d13099 |
||