| 000 | 00852nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20260724094521.0 | ||
| 020 |
_a9788120312388 _cTsh. 22,461/= |
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| 020 | _a8120312384 | ||
| 040 |
_aDCC Library _beng. _eAACR |
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| 082 | _a658.8 ONK | ||
| 100 | _aOnkvisit, Sak | ||
| 245 |
_a International Marketing : _banalysis and strategy / _c Sak Onkvisit, John J. Shaw |
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| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi. : _bPrentice hall of India, _c2005. |
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| 300 |
_axviii, 750 p. : _bill. , photos. ; _c26 cm. |
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| 504 | _aIncludes bibliography and index. | ||
| 505 | _aPart 1: Overview of world business Part 2: World market environment Part 3: Planning for international marketing Part 4: International marketing decision Part 5: Special topics : financial environment and decisions | ||
| 650 | _aMarketing | ||
| 700 | _a Shaw, John J. | ||
| 942 | _cBK | ||
| 999 |
_c13104 _d13104 |
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