| 000 | 00680nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20260724095358.0 | ||
| 020 |
_a9780071086967 _cTsh. 20,944/= |
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| 040 |
_aDCC Library _beng. _eAACR |
||
| 082 | _a658.8 ZEI | ||
| 100 | _aZeithaml Valarie A | ||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm/ _cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D Gremler..- |
||
| 250 | _a6th.ed. | ||
| 260 |
_aNew York _bMcGraw- Hill publishing _cc2013 |
||
| 300 |
_axxvii,642p.: _bIll.; _c28 cm. |
||
| 504 | _aIncludes References and Index | ||
| 650 | _aService marketing | ||
| 650 | _aMarket | ||
| 700 | _a Bitner, Mary Jo and Gremler, Dwayne D. - | ||
| 942 | _cBK | ||
| 999 |
_c13106 _d13106 |
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