000			01124nam a22002297a 4500
005			20260731053810.0
020			_a9788120322592 _cTZs 16,991.91/=
040			_aDCC Library _beng. _eAACR
082			_a658.8 AND
100			_aAdreasen, Alan R.
245			_aStrategic marketing for nonprofit organizations _c/ Alan R. Andreasen, Philip Kotler
250			_a7th ed.
260			_aUpper Saddle River : _bPrentice Hall, _cc2008
300			_a vii, 536 p. : _bill. , photos ; _c25 cm.
504			_aIncludes bibliographical reference and index
505			_aSection I: Development a customer orientation Section II: Strategic planning and organization Section III: Developing and organizing resources Section IV: Designing the marketing mix Section V: Controlling marketing Strategies
520			_aThis sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment
546			_aeng.
650			_aMarketing
700			_aKotler, Philip
942			_cBK
999			_c13216 _d13216