| 000 | 00703nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20260806050732.0 | ||
| 020 |
_a978 0 07 128334 2 _cTsh.70,000/= |
||
| 040 |
_aTegeta- DCC Library _bEnglish _eAACR2 |
||
| 082 | _a658.8 PER | ||
| 100 | _aPerreault, William D. | ||
| 245 |
_aEssentials of marketing _b: a marketing strategy planning approach _c/ William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy |
||
| 250 | _a11th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill, _cc2008 |
||
| 300 |
_axxxvi, 593p. : _bills. (some col.) _c28cm. |
||
| 504 | _aIncludes index | ||
| 650 | _aMarketing Management | ||
| 650 | _aMarketing Planning | ||
| 700 | _aCannon, Joseph P. , McCarthy, E. Jerome, | ||
| 942 | _cBK | ||
| 999 |
_c13312 _d13312 |
||