| 000 | 00672nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20260807053830.0 | ||
| 020 |
_a13 978 0 13 188859 3 _cTsh.70,000/= |
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| 020 | _a10 0 13 188859 5 | ||
| 040 |
_aTegeta- DCC Libary _bEnglish _eAACR2 |
||
| 082 | _a658.827 KEL | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 |
_aStrategic brand management _b: building, measuring and managing brand equity _c/ Kevin Lane Keller |
||
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddler River: _bPearson, _cc2008. |
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| 300 |
_axxi, 692p. : _bills. (some col.) _c25cm. |
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| 504 | _aIncludes index | ||
| 650 | _aBrand Management | ||
| 650 | _aBrand Name | ||
| 650 | _aProduct Branding | ||
| 942 | _cBK | ||
| 999 |
_c13341 _d13341 |
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