| 000 | 00534nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20260810051230.0 | ||
| 020 |
_a0 07 115951 7 _cTsh.45,000/= |
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| 040 |
_aTegete- DCC LIbrary _bEnglish _eAACR2 |
||
| 082 | _a658.84 McD | ||
| 100 | _aMcDonald, William J. | ||
| 245 |
_aDirect marketing _b: an integrated approach _c/ William J. McDonald |
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| 260 |
_aBoston: _bMcGraw Hill, _cc1998. |
||
| 300 |
_axviii, 532p. : _bills. ; _c25cm. |
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| 504 | _aIncludes index | ||
| 650 | _aDirect Marketing | ||
| 650 | _aMarketing Cases | ||
| 942 | _cBK | ||
| 999 |
_c13364 _d13364 |
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