| 000 | 00651nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20260811060534.0 | ||
| 020 |
_a9783540253600 _cTZS 138,536/= |
||
| 040 |
_aMUL _beng. _eAACR2 |
||
| 082 | _a658.82 KOT | ||
| 100 | _aKotler, P. | ||
| 245 |
_aB2B brand management _b:with the cooperation of Ines Michi _c/Philip Kolter and Waldemar Pfoertsch |
||
| 260 |
_aGermany : _bSpringer , _cc 2006. |
||
| 300 |
_axvi, 357p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes references and index | ||
| 546 | _aeng. | ||
| 650 | _aBrand planning | ||
| 650 | _aBranding dimension | ||
| 650 | _aBranding communication | ||
| 700 |
_aPfoertsch,W. _c(author) |
||
| 942 | _cBK | ||
| 999 |
_c13427 _d13427 |
||