000 00603nam a22002057a 4500
005 20260813065939.0
020 _a0-471-18364-4
_cTshs. 39,920/=
040 _aDCC library
_beng
_eAACR
082 _a658.4012
100 _aAAKER, David. A
245 _aDeveloping Business Strategies /
_cby David A. Aaker
250 _a5th ed.-
260 _aNew Yourk:
_bJohn Wiley & Sons, Inc,
_c1998
300 _axiv,330p. :
_bill. ;
_c30cm
500 _aIncludes bibliograhic reference and index.
650 _aStrategic planning
650 _aMarketing- management
700 _aAAKER, David. A
942 _cBK
999 _c13471
_d13471