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020			_a0750669209 _cTshs. 62,520.9/=
020			_a9780750669207
040			_aDCC L Library _beng. _eAACR
082	0	4	_a338.04 LOW
100	1		_aLowe, Robin,
245	1	0	_aEnterprise : _bentrepreneurship and innovation : concepts, contexts and commercialization / _cRobin Lowe and Sue Marriott.
250			_a1st ed.
260			_aOxford : _bElsevier Butterworth-Heinemann, _c2006.
300			_axxv, 444 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505			_aPart I: Concept Part II: Context Part III: Commercialization
520			_aEnterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialization provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behavior. The text contains: * case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasize the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of power point slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations. Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialization shows: *how to understand and acquire the entrepreneur's skills, attitudes and knowledge *the techniques needed to generate new business and create a new organisation *how to become more innovative, self reliant, and opportunistic. *the learning and decision-making processes of entrepreneurs *Easy to read for concentrated study with illustrations of the practical application of enterprise, innovation and entrepreneurship *Covers the range of enterprise topics, concepts, theory and frameworks needed for a core text *Encourages readers to think of the opportunities and challenges (but not a 'how to set up your business' book) *Develops skills that will enhance their employability in a world where creativity and innovation is demanded, not only in the private sector but also in the public, voluntary and community sectors
650		0	_aEntrepreneurship.
650		0	_aInnovation
650		0	_aCommercialization
650		0	_aLeadership
700	1		_aMarriott, Sue.
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0704/2006923602-d.html
942			_cBK
999			_c13631 _d13631