000			00886nam a2200193 4500
020			_a9788182742901 _cTZS 42773.55
040			_aMUL _beng _eAACR
082			_a658.8 GUP
100			_aGupta, S. L.
245			_a Case studies in marketing management / _cS. L. Gupta and R. K. Suri
260			_aNew Delhi , _bPentagon Press , _cc2007.
300			_axiv, 384 p . ; _c 23 cm.
520			_aMarketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management.
546			_aeng.
650			_aMarketing Management
650			_aMarketing India Management Case studies
700			_a Suri R. K.
942			_cBK
999			_c5090 _d5090