000 01316nam a2200229 4500
020 _a9788120332348
_cTZS 10,289.55
040 _aMUL
_beng.
_eAACR
082 _a658.4012 HUN
100 _aHunger David J.
245 _aEssentials of strategic management
_c/ J. David Hunger, Thomas L. Wheelen
250 _a4th ed.
260 _aUpper Saddle River :
_b Pearson Prentice Hall,
_cc2007.
300 _axi, 192 p. :
_b ill. ;
_c24 cm.
504 _aIncludes index.
505 _aBasic concepts of strategic management Corporate governance and social responsibility Environmental scanning and industry analysis Internal scanning : organizational analysis Strategy formulation : situation analysis and business strategy Strategy formulation : corporate strategy Strategy formulation : functional strategy and strategic choice Strategy implemenation: organizing for action Strategy implemenation : staffing and leading Evaluation and control Suggestions for case analysis
520 _aFor undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.
546 _aeng.
650 _aStrategic planning
650 _aCase method
700 _aWheelen Thomas L.
_b(author)
942 _cBK
999 _c5181
_d5181