| 000 | 00771nam a2200217 4500 | ||
|---|---|---|---|
| 020 |
_a 9788120323490 _cTZs.25500/- |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.8 KOT | ||
| 100 | _aKotler, Philip | ||
| 245 |
_aPrinciples of marketing _c/ Philip Kotler and Gary Armstrong |
||
| 250 | _a10th ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall of India., _c ©2004 |
||
| 300 |
_axxix, 661, [76] p. : _bill.; _c27cm |
||
| 504 | _aIncludes index | ||
| 505 | _aUnderstanding marketing and the marketing process Developing marketing opportunities and strategies Developing the marketing mix Managing marketing | ||
| 546 | _aeng | ||
| 650 |
_aMarketing _zEurope |
||
| 650 |
_aMarketing--Management _zEurope |
||
| 650 |
_aCustomer relations--Management _zEurope |
||
| 942 | _cBK | ||
| 999 |
_c5334 _d5334 |
||