000			01923cam a22002174a 4500
020			_a0130263125 (hardcover) _cTZs.12000/-
040			_aMUL _beng _eAACR
082	0	0	_a658.8 KOT
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong.
250			_a9th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2001.
300			_axxxi, 785, [53] p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505			_aUnderstanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction Strategic planning and the marketing process The marketing environment Developing marketing opportunities and strategies. Marketing research and information systems Consumer markets and consumer buyer behavior Business markets and business buyer behavior Market segmentation, targeting, and positioning for competitive advantage Developing the marketing mix. Product and services strategy New-product development and product life-cycle strategies Pricing products: pricing considerations and approaches Pricing products: pricing strategies Distribution channels and logistics management Retailing and wholesaling Integrated marketing communications strategy Advertising, sales promotion, and public relations Personal selling and sales management Direct and online marketing: the new marketing model Managing marketing. Competitive strategies: attracting, retaining, and growing customers The global marketplace Marketing and society: social responsibility and marketing ethics Appendix 1: Measuring and forecasting demand Appendix 2: Marketing arithmetic Appendix 3: Careers in marketing
650		0	_aMarketing. _zEurope
650		0	_aMarketing--Management _zEurope
650		0	_aCustomer relations--Management _zEurope
700	1		_aArmstrong, Gary
942			_cBK
999			_c5348 _d5348