000			01554pam a2200253 a 4500
020			_a007049097X _cTZs.8000/-
040			_aMUL _beng _eAACR
082	0	0	_a658.8 GUI
100	1		_aGuiltinan, Joseph P.
245	1	0	_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden.
250			_a6th ed.
260			_aNew York : _bMcGraw-Hill Companies, _cc1997.
300			_axvi, 463 p. : _bill. ; _c24 cm.
440		0	_aMcGraw-Hill series in marketing
504			_aIncludes bibliographical references (p. 443-446) and index.
505			_aCh. 1. Market Orientation, Marketing Management, and the Marketing Planning Process Ch. 2. Corporate Marketing Planning Ch. 3. Market Analysis Ch. 4. Target Marketing and Competitive Advantage Ch. 5. Market Measurement Ch. 6. Profitability and Productivity Analysis Ch. 7. Marketing Strategies Ch. 8. Product-Development Programs Ch. 9. Pricing Programs Ch. 10. Advertising Programs Ch. 11. Sales-Promotion and Direct Marketing Programs Ch. 12. Sales and Distribution Programs Ch. 13. Managing Sales and Distribution Ch. 14. Organizing and Managing Marketing and Sales Programs Ch. 15. The Annual Marketing Plan App. Selected Sources of Information for Marketing Manager
650		0	_aMarketing
650		0	_aMarketing Management
700	1		_aPaul, Gordon W.
700	1		_aMadden, Thomas J.
856	4	2	_uhttp://www.loc.gov/catdir/description/mh022/96027233.html
856	4	1	_uhttp://www.loc.gov/catdir/toc/mh022/96027233.html
942			_cBK
999			_c5371 _d5371