000			00738nam a2200205 4500
020			_a 9780030981531 _cTZs.25000/-
040			_aMUL _beng _eAACR
082			_a658.8 LEW
100			_aLewison, Dale M.
245			_aMarketing management : an overview _c/ Dale M. Lewison
260			_aFort Worth : _bDryden Press, _c ©1996
300			_axvi, 464 p. : _bill.; _c 24 cm
504			_aIncludes index
505			_aPart I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.
546			_aeng
650			_aMarketing--Management
650			_aMarketing - Planning
650			_aMarketing - Information system
942			_cBK
999			_c5390 _d5390