| 000 | 00872nam a2200205 4500 | ||
|---|---|---|---|
| 020 |
_a9780471934660 _cNA |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | _a658.4063 NYS | ||
| 100 | _aNystrom , Harry | ||
| 245 |
_aTechnological and market innovation : _bstrategies for product and company development / _cHarry Nystrom |
||
| 260 |
_aChichester : _bWiley , _cc1993. |
||
| 300 |
_ax, 307 p . : _c22 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | _aProvides an integrated and cross-disciplinary framework for the strategic management of image and innovation. Using empirical data, it emphasizes the strategic interplay between technological change and the marketing of new products, and the interaction between products and the company image. | ||
| 546 | _aeng | ||
| 650 | _aStrategic planning | ||
| 650 | _aIndustrial management | ||
| 650 | _aproduct management | ||
| 942 | _cBK | ||
| 999 |
_c5526 _d5526 |
||