000			01190cam a22002414a 4500
020			_a9780073529882 _cTZS 10,000/=
020			_a0073529885 _cTZS 10,000/=
040			_aMUL _beng _eAACR
082	0	0	_a658.575 CRA
100	1		_aCrawford, C. Merle
245	1	0	_aNew products management / _cMerle Crawford, Anthony Di Benedetto.
250			_a9th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2008.
300			_axviii, 558 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 505-508) and index.
520			_a"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket
546			_aeng
650		0	_aNew products
700	1		_aDi Benedetto, C. Anthony.
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html
942			_cBK
999			_c5891 _d5891