| 000 | 00836cam a22002294a 4500 | ||
|---|---|---|---|
| 020 |
_a9780072865783 _cTZS 10,000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 DWY |
| 100 | 1 | _aDwyer, F. Robert | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axxix, 683 p. : _bill., charts ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 652-660) and index. | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aTanner, John F. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html |
| 942 | _cBK | ||
| 999 |
_c5946 _d5946 |
||