| 000 | 01020cam a2200241 a 4500 | ||
|---|---|---|---|
| 020 |
_a9780073529905 _cTZS 10,000/= |
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| 020 |
_a0073529907 _cTZS 10,000/= |
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| 040 |
_aMUL _beng _eAACR |
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| 082 | 0 | 0 | _a658.8 DWY |
| 100 | 1 | _aDwyer, F. Robert. | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
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| 300 |
_axxv, 678 p. : _bill. ; _c27 cm. |
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| 504 | _aIncludes bibliographical references (p. 653-661) and index. | ||
| 520 | _aThis text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aTanner, John F. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html |
| 942 | _cBK | ||
| 999 |
_c5947 _d5947 |
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