| 000 | 00878cam a2200253 i 4500 | ||
|---|---|---|---|
| 020 |
_a0070131414 _cNA |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.8 COR |
| 245 | 0 | 0 |
_aProblems in marketing / _c[compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1981. |
||
| 300 |
_axviii, 810 p. : _bill. ; _c24 cm. |
||
| 440 | _aMcGraw-Hill series in marketing | ||
| 500 | _a"Case materials of the Harvard Graduate School of Business Administration." | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | _aThe marketing process Market selection and product planning | ||
| 546 | _aeng. | ||
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 700 | 1 | _aCorey, E. Raymond. | |
| 700 | 1 | _aLovelock, Christopher H. | |
| 700 | 1 |
_aWard, Scott, _d1942- |
|
| 942 | _cBK | ||
| 999 |
_c5950 _d5950 |
||