| 000 | 00595cam a2200181 a 4500 | ||
|---|---|---|---|
| 020 |
_a9780538191005 _cTZS 240/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.8 CUN |
| 100 | 1 | _aCunningham, William Hughes. | |
| 245 | 1 | 0 |
_aMarketing, a managerial approach / _cWilliam H. Cunningham, Isabella C.M. Cunningham. |
| 260 |
_aCincinnati : _bSouth-Western Pub. Co., _cc1981. |
||
| 300 |
_aix, 662 p. : _bsome col. ill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aCunningham, Isabella C. M. | |
| 942 | _cBK | ||
| 999 |
_c5959 _d5959 |
||