| 000 | 00576cam a2200181 i 4500 | ||
|---|---|---|---|
| 020 |
_a0395250072 _cTZS 95 |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 ROB |
| 245 | 0 | 0 |
_aMarketing : _bcontemporary dimensions / _c[edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell. |
| 260 |
_aBoston : _bHoughton Mifflin, _cc1977. |
||
| 300 |
_axvi, 427 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aRobicheaux, Robert A. | |
| 700 | 1 |
_aPride, William M., _d1942- |
|
| 700 | 1 | _aFerrell, O. C. | |
| 942 | _cBK | ||
| 999 |
_c5988 _d5988 |
||