| 000 | 01149pam a2200229 a 4500 | ||
|---|---|---|---|
| 020 |
_a0135524806 _cTZS 50,000/= |
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| 040 |
_aMUL _beng _eAACR |
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| 082 | 0 | 0 | _a658.8 KOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
| 250 | _a7th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1991. |
||
| 300 |
_axxvi, 756 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aFocuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing | |
| 856 | _uhttp://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/18QYEALJNFMJQC6R73HTK3TKJPFAAH.pdf | ||
| 856 | _uhttps://www.gbv.de/dms/hbz/toc/ht003857318.PDF | ||
| 856 | _uhttp://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/18QYEALJNFMJQC6R73HTK3TKJPFAAH.pdf | ||
| 942 | _cBK | ||
| 999 |
_c6001 _d6001 |
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