| 000 | 00747cam a2200229 4500 | ||
|---|---|---|---|
| 020 | _aNA | ||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8WAL |
| 100 | 1 | _aWalters, Sherwood George, | |
| 245 | 1 | 0 |
_aMarketing management viewpoints : _bcommentary and readings _c/ S. George Walters, Morris L. Sweet and Max D. Snider. |
| 250 | _a2d ed. | ||
| 260 |
_aCincinnati : _bSouth-western Pub. Co., _cc1970 |
||
| 300 |
_aviii, 536 p. : _bill. _c24 cm. |
||
| 500 | _aFirst published in 1962 under title: Readings in marketing. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _a Marketing gestion | |
| 650 | 0 | _a Marketing management | |
| 700 | 1 | _aSweet, Morris L., | |
| 700 | 1 | _aSnider, Max D., | |
| 942 | _cBK | ||
| 999 |
_c6020 _d6020 |
||