| 000 | 00579cam a2200205 a 4500 | ||
|---|---|---|---|
| 020 |
_a0471415723 (pbk. : alk. paper) _cTZs.25000/- |
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| 040 |
_aMUL _beng _eAACR |
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| 082 | 0 | 0 | _a658.8 AAK |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bWiley, _cc2001. |
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| 300 |
_axiii, 338 p. : _c23 cm. _bill.; |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aMarketing--Management | |
| 650 | 0 | _aStrategic planning | |
| 942 | _cBK | ||
| 999 |
_c6039 _d6039 |
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