| 000 | 00644pam a2200205 a 4500 | ||
|---|---|---|---|
| 020 |
_a0256092257 _cTZs.15000/- |
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| 040 |
_aMUL _beng |
||
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills : text, analysis, cases, plans / _cJ. Paul Peter and James H. Donnelly, Jr. |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1992. |
||
| 300 |
_axvi, 943 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 922-932) and indexes. | ||
| 546 | _aeng | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 942 | _cBK | ||
| 999 |
_c6049 _d6049 |
||