000			01746pam a2200217 a 4500
020			_a0471913561 : _c$29.00
020			_a0471914754 (pbk.) : _c$14.00
040			_aDLC
082	0	0	_a658.8/3
245	0	0	_aApplied marketing and social research / _cedited by Ute Bradley ; foreword by John Downham.
250			_a2nd ed.
260			_aChichester ; _aNew York : _bWiley, _cc1987.
300			_axvii, 488 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographies.
505			_aIntroduction; The Contribution of Research to General Motors Corporate Communications Strategy in the UK; The Fresh Cream Cakes Market: The Use of Qualitative Research as Part of a Consumer Research Programme; Clover New Product Development; The Contribution of Research in the Development of the BBC's Computer Literacy Project; Assessing what is being Measured by a Readership Survey; Ad-hoc Pricing Research; Product Testing; A Cost Effective Use of Research to Evaluate Sales Promotions; The Tracking Study in Market Research; On-line Data Bases - Their Role in Information Retrieval; The Research Benefits of Scanning; Assessing the Effectiveness of Computer-Based Training; Multi- Country Research; Evaluating the Effectiveness of Anti-Drinking and Driving Advertising: Increasing the Cost Efficiency of Research; Developing a New Index of Crime: The British Crime Survey.
520			_aA collection of case studies which methodically explores major research techniques currently in use. These include qualitative research, attitude research, new product development, product testing and advertising research and trade-off techniques
650		0	_aMarketing research
650		0	_aMarketing research _zGreat Britain
700	1		_aBradley, Ute.
942			_cBK
999			_c6051 _d6051