000			01700cam a2200229 a 4500
020			_a9780072464207 _cTZS 8,000/=
040			_aMUL _beng. _eAACR
082	0	0	_a658.8 PER
100	1		_aPerreault, William D.
245	1	0	_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250			_a9th ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2003.
300			_aVarious pagings : _bsome col. ill. ; _c28 cm.
440			_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references and indexes.
505			_aMarketing's role in the global economy Marketing's role within the firm or nonprofit organization Focusing marketing strategy with segmentation and positioning Evaluating marketing strategy with segmentation and positioning Evaluating opportunities in the changing marketing environment Final consumers and their buying behavior Business and organizational customers and their buying behavior Improving decisions with marketing information Elements of product planning for goods and services Product management and new-product development Place and development of channel systems Logistics and distribution customer service Retailers, wholesalers, and their strategy planning Promotion: introduction to integrated marketing communications Personal selling Advertising and sales promotion Pricing objectives and policies Price setting in the business world Developing innovative marketing plans: appraisal and challenges
546			_aeng
650		0	_aMarketing.
700	1		_aCannon, Joseph P., _cPh. D.
700	1		_aMcCarthy, E. Jerome
942			_cBK
999			_c6054 _d6054