| 000 | 00911cam a2200205 a 4500 | ||
|---|---|---|---|
| 020 |
_a9781848602083 (set) _cTZS 373,470.25 |
||
| 020 | _a1848602081 (set) | ||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 4 | _a658.827 BRA |
| 245 | 1 | 0 |
_aBrand management / _cedited by Francesca Dall'Olmo Riley. |
| 260 |
_aLos Angeles : _bSAGE, _c2010. |
||
| 300 |
_avol. 1: lxxx, 407 p. ; vol. 2: vi, 491 p. ; vol. 4: vi, 418 p. : _bill. ; _c24 cm. |
||
| 440 | _a SAGE library of marketing | ||
| 504 | _aIncludes bibliographical references | ||
| 520 | _aHow do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more | ||
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aRiley, Francesca Dall'Olmo. | |
| 942 | _cBK | ||
| 999 |
_c6098 _d6098 |
||