| 000 | 00760cam a2200217 a 4500 | ||
|---|---|---|---|
| 020 |
_a0070275475 _cTZS 25000/= |
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| 040 |
_aMUL _beng _eAACR |
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| 082 | 0 | 0 | _a658.83 LEH |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill Irwin, _cc2002. |
||
| 300 |
_axii, 256 p. : _bill. ; _c23 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States |
|
| 700 | 1 | _aWiner, Russell S. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/mh021/2001030305.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/mh021/2001030305.html |
| 942 | _cBK | ||
| 999 |
_c6153 _d6153 |
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