000			01068nam a2200205 4500
020			_a9780273706892 _cTZS 73,339.31
040			_aMUL _beng. _eAACR
082			_a658.83 MAL
100			_aMalhotra Naresh K.
245			_aMarketing research : _ban applied approach _c/ Naresh K. Malhotra, David F. Birks
250			_a3rd ed.
260			_aHarlow : _bPrentice Hall/Financial Times, _c2007.
300			_axxi, 835 p. : _bill. ; _c 27 cm.
500			_aPrevious European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006 Includes CD-ROM in pocket attached inside back cover
504			_aIncludes index.
520			_aThis text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology
546			_aeng.
650			_aMarketing research Methodology
942			_cBK
999			_c6160 _d6160