| 000 | 00706pam a2200217 a 4500 | ||
|---|---|---|---|
| 020 |
_a0256109559 _cTZS 40000/= |
||
| 040 |
_aMUL _beng _eAACR |
||
| 082 | 0 | 0 | _a658.8 QUE |
| 100 | 1 | _aQuelch, John A. | |
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cJohn A. Quelch, Robert J. Dolan, Thomas J. Kosnik. |
| 260 |
_aHomewood, IL : _bIrwin, _cc1993. |
||
| 300 |
_axiii, 848 p. : _bill. ; _c27 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 832) and index. | ||
| 650 | 0 | _aDistribution policy | |
| 650 | 0 | _aMarketing strategy | |
| 650 | 0 |
_aMarketing plan _vCase studies. |
|
| 700 | 1 | _aDolan, Robert J. | |
| 700 | 1 | _aKosnik, Thomas J. | |
| 942 | _cBK | ||
| 999 |
_c6224 _d6224 |
||