000			01569pam a2200241 a 4500
020			_a0132450771 _cTZS 106,121.98
040			_aMUL _beng _eAACR
082	0	0	_a659.2 CUT
100	1		_aCutlip, Scott M.
245	1	0	_aEffective public relations / _cScott M. Cutlip, Allen H. Center and Glen M. Broom.
250			_a6th ed.
260			_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1985.
300			_axviii, 670 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographies and index.
520			_aAbstract: The text, originally designed as a basic textbook for the field of public relations, provides the reader with a fundamental understanding of the principles, processes, and practice of the management function of public relations. The book begins by making a clear delineation of the scope of the public relations function of an organization and compares it to related functions of marketing and advertising. Public relations, as defined in the text is "the management function that identifies, establishes, and maintains mutally beneficial relationships between an organization and the various publics on whom its success or failure depends." The book is divided into two parts. Part I deals with the principles and process of developing an effective public relations program
546			_aeng
650		0	_aPublic relations.
700	1		_aCenter, Allen H.
700	1		_aBroom, Glen M.
856			_uhttps://www.gbv.de/dms/bowker/toc/9780132450775.pdf
856			_uhttps://swbplus.bsz-bw.de/cgi-bin/result_katan.pl?item=bsz017660408inh.htm
942			_cBK
999			_c6325 _d6325