000			00794cam a2200229 a 4500
020			_a0321055551 _cTZS 25,000/=
040			_aMUL _beng _eAACR
082	0	0	_a659.2 PUB
100			_aDennis L. Wilcox
245	0	0	_aPublic relations : _bstrategies and tactics / _cDennis L. Wilcox, Phillip H. Ault, Warren K. Agee and Glen T. Cameron
250			_a6th ed.
260			_aNew York : _bLongman, _cc2000.
300			_axxiv, 584 p. : _bill. (some col.) ; _c24 cm.
500			_aRev. ed. of: Public relations / Dennis L. Wilcox ... 5th ed. c1998.
504			_aIncludes bibliographical references (p. 559-569) and index.
546			_aeng
650		0	_aPublic relations.
650		0	_aPublic relations _zUnited States.
700	1		_aWilcox, Dennis L.
700	1		_aWilcox, Dennis L.
942			_cBK
999			_c6391 _d6391