| 000 | 00565cam a2200193 i 4500 | ||
|---|---|---|---|
| 020 |
_a0131185136 : _cNA |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a659.1 GRE |
| 100 | 1 | _aGreyser, Stephen A. | |
| 245 | 1 | 0 |
_aCases in advertising and communications management / _cStephen A. Greyser. |
| 250 | _a2nd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1981. |
||
| 300 |
_axviii, 644 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 546 | _aeng. | ||
| 650 | 0 |
_aAdvertising _zUnited States |
|
| 650 | 0 |
_aAdvertising _zUnited States |
|
| 942 | _cBK | ||
| 999 |
_c6500 _d6500 |
||