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Strategic entrepreneurship/ Philip A. Wickham

By: Contributor(s): Material type: TextTextPublication details: New York: Prentice Hall, c2006.Edition: 4th edDescription: xxxiv,613p.: col., ill.; 25 cmISBN:
  • 9780273706427
Subject(s): DDC classification:
  • 338.04 WIC
Summary: The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The textintegrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students#x92; learning and lecturers#x92; course planning & delivery. It providescomprehensive coverage of the fast-growing fi
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 338.04 WIC (Browse shelf(Opens below)) 1 Available 000762
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 338.04 WIC (Browse shelf(Opens below)) 2 Available 000763
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The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The textintegrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students#x92; learning and lecturers#x92; course planning & delivery. It providescomprehensive coverage of the fast-growing fi

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