Global brand strategy : Unlocking brand potential across countries, cultures & markets / Sicco Van Gelder

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Material type: Text

TextPublication details: New Delhi : Kogan Page, c2004.Description: xii, 260 p. : iil. ; 23cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.827 GEL (Browse shelf(Opens below))	1	Available	005386

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Includes index

eng.

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