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New products management / Merle Crawford, Anthony Di Benedetto.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 9th edDescription: xviii, 558 p. : ill. ; 24 cmISBN:
  • 9780073529882
  • 0073529885
Subject(s): DDC classification:
  • 658.575 CRA
Online resources: Summary: "The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.575 CRA (Browse shelf(Opens below)) 1 Available 0071518
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.575 CRA (Browse shelf(Opens below)) 2 Available 0071517
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Includes bibliographical references (p. 505-508) and index.

"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket

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