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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2009.Description: vii, 232 p. : ill. ; 24 cmISBN:
  • 9780071615068
Subject(s): DDC classification:
  • 658.8 MOE
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 MOE (Browse shelf(Opens below)) 1 Available 0071705
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 MOE (Browse shelf(Opens below)) 2 Available 0071704
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 MOE (Browse shelf(Opens below)) 3 Available 0071261
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 MOE (Browse shelf(Opens below)) 4 Available 0071262
Total holds: 0

Includes bibliographical references (p. 214-219) and index.

eng.

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