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Mcquail's media and mass communication theory /

McQuail, Denis,

Mcquail's media and mass communication theory / Denis McQuail (Author) and Mark Deuze (Author). - 7th ed. - London: SAGE Publication Ltd; c 2020. - ix, 672p. : col.ill ; 27 cm.

Includes references (p615-p655) and index (p657-p672).

eng.

ISBN: 9781473902510 TZS 157,915/= 9781473902503

Subjects--Topical Terms:
Mass media
Mass media Philosophy
Media content
Media structure
Global mass communication
Media economics
Media audiances
Media governance

Dewey Class. No.: 302.23 MCQ

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