Mcquail's media and mass communication theory / (Record no. 10840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898nam a22003015i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781473902510 |
| Terms of availability | TZS 157,915/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781473902503 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 MCQ |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McQuail, Denis, |
| 245 10 - TITLE STATEMENT | |
| Title | Mcquail's media and mass communication theory / |
| Statement of responsibility, etc | Denis McQuail (Author) and Mark Deuze (Author). |
| 250 ## - Edition Statement | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | SAGE Publication Ltd; |
| Year of publication | c 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 672p. : |
| Other physical details | col.ill ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes references (p615-p655) and index (p657-p672). |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media Philosophy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media content |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media structure |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Global mass communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media audiances |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media governance |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deuze, Mark |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution (HEET) | 302.23 McQ | 0087051 | 1 | 12/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution (HEET) | 302.23 McQ | 0087052 | 2 | 12/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution (HEET) | 302.23 McQ | 0087053 | 3 | 12/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution (HEET) | 302.23 McQ | 0087054 | 4 | 12/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution (HEET) | 302.23 McQ | 0087055 | 5 | 12/05/2025 | Book |