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International marketing /

Ghauri, Pervez N.

International marketing / Pervez N. Ghauri (Author) and Philip R. Cateora (Author) - 5th ed. - London : McGraw-Hill, c2024. - xxvi,626 p. : col. ill. ; 26 cm.

Includes indexes ( p.590 - p.626).

eng.

ISBN: 9781526848598 TZS 110,697/= 1526848597

Subjects--Topical Terms:
Export marketing
International business enterprises
International marketing strategies
Marketing strategies
Exporting and logistics
Promotion and advertising

Dewey Class. No.: 658.84 GHA

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