International marketing / (Record no. 10868)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00890pam a2200289 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526848598 |
| Terms of availability | TZS 110,697/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1526848597 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 GHA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ghauri, Pervez N. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc | Pervez N. Ghauri (Author) and Philip R. Cateora (Author) |
| 250 ## - Edition Statement | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi,626 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes indexes ( p.590 - p.626). |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International marketing strategies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Exporting and logistics |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Promotion and advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ghauri, Pervez N. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution | 658.84 GHA | 0087228 | 5 | 14/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution | 658.84 GHA | 0087279 | 1 | 14/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution | 658.84 GHA | 0087283 | 4 | 14/05/2025 | Book |