International marketing
CZINKOTA, M.R
International marketing /Michael R. Czinkota (Author), Ilkka A. Ronkainen (Author) and Annie Peng Cui (Author) - 11th ed. - Boston : Cengage, c 2023. - xxix, 604 p. : col. ill.; 28 cm.
Includes index (p.585 - p. 604).
Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing.
eng.
9780357445129 TZS 200,726/= 0357445120
Export marketing.
International business enterprises.
International marketing environment
Marketing mix--Global
Global customers
658.84 CIZ
International marketing /Michael R. Czinkota (Author), Ilkka A. Ronkainen (Author) and Annie Peng Cui (Author) - 11th ed. - Boston : Cengage, c 2023. - xxix, 604 p. : col. ill.; 28 cm.
Includes index (p.585 - p. 604).
Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing.
eng.
9780357445129 TZS 200,726/= 0357445120
Export marketing.
International business enterprises.
International marketing environment
Marketing mix--Global
Global customers
658.84 CIZ