International marketing (Record no. 10917)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01788cam a22002894a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780357445129 |
| Terms of availability | TZS 200,726/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0357445120 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 CIZ |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | CZINKOTA, M.R |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc | /Michael R. Czinkota (Author), Ilkka A. Ronkainen (Author) and Annie Peng Cui (Author) |
| 250 ## - Edition Statement | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Cengage, |
| Year of publication | c 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 604 p. : |
| Other physical details | col. ill.; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index (p.585 - p. 604). |
| 505 ## - Formatted Contents | |
| Formatted contents note | Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International marketing environment |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing mix |
| Form subdivision | Global |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Global customers |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Ilkka A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cui, Peng |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | Mak Solution (HEET) | 658.84 CZI | 0087343 | 1 | 22/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | Mak Solution (HEET) | 658.84 CZI | 0087344 | 2 | 22/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | Mak Solution (HEET) | 658.84 CZI | 0087345 | 3 | 22/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | HEET | 658.84 CZI | 0087138 | 4 | 22/05/2025 | Book |