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Marketing research essentials

McDANIEL C.

Marketing research essentials / Carl, Jr McDaniel and Roger Gates - Brantford : John Wiley & Sons Inc, c 2018. - xvi, 596p. : ill. ; 27 cm.

Includes index.

eng.

ISBN: 9781119586494 185941/=

Subjects--Topical Terms:
Marketing research
Research ethics
Consumer

Dewey Class. No.: 658.83 McD

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